Full Development
Business Services

Scaling expertise with AI to enhance decision making for retail giants

Portager.ai empowers retailers to optimize assortments and pass savings to shoppers.

Highlights

5
x
Increased buyers efficiency by 5x
MasterBorn created a custom online portal — Portager.ai — to streamline and centralized buyer and vendor communications.
Top Grocers in the U.S.
3 of the 50 Top Foodservice Retailers are using the platform, just 2 months after implementation.
Business Challenge
It was impossible for grocery store buyers and buyer consultants like Conlego to analyze every proposal they receive.
Each buyer is responsible for purchasing products for four to five categories (examples: cereal, condiments, frozen dinners).

Up to 90 vendors could submit proposals per category.

Negotiations are handled the old fashioned way — emails, spreadsheets, phone calls and in-person meetings
The volume of vendors is overwhelming, as is the amount of data in each proposal.
Buyers must compare their internal data alongside proposal data to determine “To buy or not to buy”.
Conlego asked MasterBorn to help them scale their consultants skillset, so they could help stores review more proposals and make better buys.
The solution requires a centralized system that consolidates data and standardizes negotiation processes.
This enables better decision-making and long-term success.

Creating efficiencies in retail operations

Empowering retailers with tools for impactful partnerships and savings.

Streamlined core application
The Assortment Builder serves as the central hub of the application.
Role-specific interfaces
Custom interfaces have been designed for the admin, buyer, and vendor roles.
Versioning for proposals
A versioning system for proposals, known as VPFs, has been integrated.
Event creation and timelines
Buyers can now create events, each with its own dedicated timeline.
Value delivered
Before
Disorganized data management
Causing inefficiencies, errors, and scattered information across various teams.
Inconsistent negotiation practices
With no standardized system for managing proposals or tracking changes over time.
Limited event planning capabilities
No integrated tool to create and manage negotiation events, leading to confusion and delays.
After
Centralized data platform
Streamlining processes and enabling better collaboration across the entire organization.
Event creation with timeline support
The new system allows buyers to create and manage events, providing clarity, organization, and efficiency.
Portager.ai Overview
Business Field
Business Services
Headquarters
Minneapolis, Minnesota
Date Founded
2015
Product
Web Application
Provided Services
Web Development
Quality Assurance
Product Design
Project Management
Our Team
Frontend & Backend  Developers
QA Specialists
Product Designer
Scrum Master
Proxy Product Owner
Tech Stack
React
Next.js
Auth0
GitHub
Vercel
PostgreSQL
Express
Digital Ocean
Handsontable